Trying to gauge company culture is important in helping to understand if it’s the right environment for you to succeed, personally and professionally. You need to believe in the company’s vision and make sure that it shares your values. Think about what you expect in terms of leadership style, flexibility, recognition, social life etc., and then put together a list of questions that will, at an interview, help you clarify your understanding.
The answers to these questions won't reveal themselves automatically during the course of applying for a job, so it's up to you to do your homework. Do your research, read company reviews on websites such as Glassdoor and try networking with current and past employees to gain an insight into what it is like to work for the company. An organisation that's proud of its company culture and has nothing to hide should be relatively forthcoming, as long as you approach these subjects tactfully.
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