Parkdean Resorts

Parkdean Resorts was formed in November 2015 through the merger of Parkdean Holidays and Park Resorts. Operating 71 holiday parks across England, Scotland and Wales, Parkdean Resorts is currently the largest holiday park operator in the UK. In 2018, as part of a review designed to streamline the infrastructure supporting their holidays parks, it was decided that all the central support functions would be consolidated to one location in the North East meaning the closure of the Hemel Hempstead office. As a result of that decision in excess of 100 were impacted and Renovo were selected to work in partnership with the HR leadership team to create a robust outplacement framework to support those people impacted.

Company Information

Sector: Leisure and Hospitality
Location: UK wide, headquartered in Newcastle
Employees: c2200 with up to 7000 in peak season

The challenge

As a whole site closure, the people affected came from a very diverse range of levels and functions within the business, including Finance, Marketing, Administration and Technology. As such, their needs varied significantly and so the framework of support put in place had to be flexible enough to accommodate a broad range of different demands. A significant number of the people also had very long tenures with the business and so knowledge of the external job market was low and many were very concerned about the next step. As such it was felt to be very important that people could access real depth of personalised coaching support over a sustained period while still ensuring that the budget could be managed effectively. With departures being phased over a 6 month period, it was also vital that support would be easy to administer and manage whilst enabling people to access support at the right time for them.

The solution

Renovo worked with Parkdean Resorts to create a single framework of support that was comprehensive and flexible enough to accommodate the wide variety of different needs across the business. Each team member was provided with unlimited access to a Personal Career Coach for three months. With one coach there to support their entire career transition every person had the opportunity to build highly personalised support around their needs. With support being delivered through telephone, Skype and email, the coaching support could be responsive and targeted and could adapt easily as their job search progressed, which was considered particularly important when supporting those who had been out of the external job market for some time. The coaching relationship was further supported with access to Workfriend, our online career transition and job search portal, providing opportunity for employees to make progress with their job search in between coaching consultations and build their confidence further.

The results

45
AVERAGE DAYS TO RESETTLEMENT
89
%
OF THOSE AFFECTED ACCESSED OUTPLACEMENT SUPPORT
86
%
ACHIEVED DESIRED OUTCOME WITHIN 90 DAYS

What Parkdean Resorts said:

“The amount and depth of positive feedback from employees on the support itself surprised even ourselves and 6 months on from the closure of the site, I still have people coming back to me to thank Parkdean Resorts for the investment they made and talking openly about the impact Renovo had on their transition”
Phil Richardson Head of HR – Employee Relations
Parkdean Resorts

What participants said

“From upgrading my CV, giving me tips on attending interviews and updating my LinkedIn profile, Renovo supported me greatly in my job search”
Development Support
“My coach’s guidance and support was second to none and without her I’m positive I would not be in my new role. Her pre-interview preparation work was fantastic and gave me confidence to really believe in myself. Her support has gone beyond the finding of a new job, but also into settling in and how to make this a success, all very valuable skills I’m sure I will need”
IT Infrastructure Services
45

Average days to resettlement on our outplacement programmes

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