LinkedIn is a vital networking platform for everyone but can be particularly useful for professionals looking to work for themselves. Not only does using the platform increase your chances of finding work, but it also provides the opportunity to connect with your target audience, keep up to date with market trends, join groups and promote your brand online. It is important to optimise your profile for client growth and lead generation by proactively using LinkedIn to ensure you are sourcing opportunities effectively.
Here are 5 profile hints and tips to optimise your LinkedIn profile if you are self-employed:
Make sure you define:
Conclude with a call to action and signpost the reader to any further reading and the best way for them to get in touch.
Show prospective clients that you know your ‘stuff’ - connect with your audience by showcasing your own content and saving it to ‘Featured’.
This section allows you to add your created articles, brochures, or marketing collateral to your profile so you can showcase your work and demonstrate credibility in your industry. It is a great part of the profile to define your personal brand and attract clients and customers. Don’t forget to optimise your posting strategy, with 9am to 11am on weekdays being the best time to post.
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